Employment

It is prudent for all job hunters to devise job search strategies before even beginning to type their resumes. Job search strategies define your goals and the steps you must take to get there. I strongly suggest typing it all out and referring back to it periodically. When you put it in writing it is easier to organize your thoughts and makes your plan legitimate.

Developing Job Search Strategies
The job search is really all about marketing. You are the product and the hiring manager is the buyer. Your resume and cover letter are the marketing materials used to sell yourself and describe why they should buy you instead of your competitors.

You should first distinguish your brand image. Do you want to present yourself as a technical genius or an effective, hands-on manager? Then write down your unique selling points. Determine what makes you special and more appealing than the other candidates.

Unfortunately, not all of us are clever marketers, and even if we are, it is much harder when the product is you! We sometimes have trouble seeing ourselves from an HR managers viewpoint. A career coach with experience creating job search strategies can help you market yourself, get in the door and close the sale.